AMA: Yelp Product Marketing Expert & Mentor, Jennifer Kay Corridon on AI and Product Marketing

I use AI as a thought partner, not a stand-in. Working remote, I don’t always get those hallway conversations or the chance to grab a whiteboard and hash something out wi...

Great question and one that gets debated often. I'll say upfront that for me, if there is a meeting where my participation or expertise as a PMM is needed to provide cont...

Some tools are free, some are paid, and new ones seem to pop up every week. For me, it’s been a lot of trial and error. You have to be clear on what you’re trying to acco...

AI isn’t always accurate yet, so I think carefully about where I put it to work. I trust it most with the messy, high-volume stuff where speed matters more than precision...

AI will change the tools, but not the fundamentals. The PMM role has always been about understanding how people make decisions and shaping the story that moves them. Buye...

I don’t think I’ve “broken into the AI industry,” per se. We’re in a moment where AI is being pulled forward faster than almost any innovation in recent history. Is it to...

When it comes to using AI for positioning or messaging, let’s be clear: it’s not a substitute for doing the work.If you skip the core PMM activities, like understanding y...