AMA: Yelp Product Marketing Expert & Mentor, Jennifer Kay Corridon on Sales Enablement

The formats that work best are the ones that actually show up in real sales conversations — not the ones that look good in a content plan or are overly designed.. Early o...

An exceptional one-pager doesn’t explain the product — it reframes the buyer’s reality and gives the rep language they can use immediately. Average one-pagers list featur...

PMM for sales isn’t about shipping assets, it’s about making selling easier. If sales conversations get tighter, objections get sharper (and fewer), and reps sound more c...

The biggest pitfall is mistaking output for impact. PMMs burn a lot of time building “perfect” enablement — beautifully designed decks, exhaustive battlecards, detailed d...

The best approach to working with sales is to start by earning the right to influence, not by showing up with answers. Sales lives in a reactive world — live objections, ...

PMM enablement impact is rarely a clean attribution problem, and pretending it is actually undermines the work. What is fair is showing that materials are being accessed,...