Justin Fink

AMA: You.com VP of Marketing, Justin Fink on Stakeholder Management

April 16 @ 9:00AM PT
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👋 Justin Fink
Justin is a proven GTM leader at Series A -> public companies.

Currently, Justin is the Head of Enterprise Marketing at Freshworks managing a 30+ person team across ABM, field marketing, and partner marketing.

Prior to this, he ran marketing at You.com, an AI Search Infrastructure company — the intellectual backbone that enables organizations to reason like experts, decide with confidence, and act at scale through intelligent agents and workflows. Recently raising a Series C round of $100M at a valuation of $1.5B, You.com has been experiencing hockey-stick growth!

Before You.com, Justin led Marketing and GTM operations at Machinify, a leading AI software and services company transforming healthcare administration. He started and grew the marketing function helping expand the company to the point of acquisition by New Mountain Capital in early 2025.

Prior to Machinify, Justin was the Dir of Product Marketing at Klaviyo (NYSE: KVYO), a leading marketing automation company, where he built the company's strategy and GTM capabilities to expand as a leading data platform (Developer Platform & Customer Data Platform).

Before Klaviyo, Justin was the Sr. Director of Platform at Teamworks, a sports technology company focusing on team operations. In this role, he brought a platform-strategy to all aspects of Teamworks by opening up the company's systems to integrate 3P-technologies for sports organizations around the globe. Additionally, Justin led their first M&A activity helping acquire Notemeal.

Justin also was a Product Marketing Manager at Facebook and Facebook Reality Labs as well as started his career as a Strategy & Operations Consultant at Deloitte.

Justin has a BS in Chemistry from The George Washington University and an MBA from Duke University's Fuqua School of Business.
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
As I am new in seat, I spend the most time with our ABM team to think about how to effectively orchestrate campaigns across a diverse array of campaigns.The field and pai...
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878 Views
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Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
You need to first bucket individuals into groups and understand their motivations. Below is typically how I group practitioners:1. The ClimbersThe Vibe: They mention thei...
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405 Views
1 request
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
I think about meeting with practitioners in concentric circles:Who are my core stakeholders?Who are one-degree away helping drive much of the work?Who are two-degrees awa...
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399 Views
1 request
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
In large enterprises, narrative alignment usually breaks because of silos, not a lack of talent. True alignment requires a "Single Source of Truth" (SSOT) doc, which is t...
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390 Views
1 request
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
In the enterprise, misalignment usually stems from activity-based OKRs (counting tasks) rather than outcome-based OKRs (measuring impact). For example, PR may be incentiv...
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398 Views
1 request
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
Currently leading Enterprise Marketing at Freshworks, we are building much of these out now. Some that I've found quite productive include:Airtable: This will house an in...
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402 Views
1 request
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
To turn friction into progress, the pre-mortem uses "prospective hindsight." Gather your leads and say: "It’s six months from now and this launch failed. What went wrong?...
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397 Views
1 request
Justin Fink
Freshworks Sr. Director of Enterprise MarketingApr 16
To partner effectively with sales leadership I use a framework called "co-pilot method." We establish a message council, which is a small group of exceptional sales leade...
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408 Views
1 request