AMA: Zendesk Vice President, Product Marketing, AI and Automation, Candace Marshall on Stakeholder Management

Great question. Personally, I think feedback is a gift and I do love getting it - but timing and context are everything. The key is to bring stakeholders in early. If you...

As PMMs, we’re on the hook for successful product launches but often rely entirely on teams we don’t directly manage. Product needs to hit GA, Marketing needs to plug int...

I tend to be fairly directive with timelines especially early on. It’s about creating clarity and momentum—while staying flexible when things shift. In my experience, hav...

I’ve worked with globally dispersed PMM and Product teams, so I know firsthand how challenging it can be to build influence across time zones and cultures. It’s not easy ...

In my experience, the best cross-functional relationships are built on trust and that starts with clear communication and follow-through. When both sides can count on eac...

Thank you for asking this - leveraging AI in our day-to-day work is becoming increasingly important. One of the simplest ways I use AI is for transcribing and taking note...