Virtual Event
Mastering Market Research
About Event
Join over 150+ product marketers to learn how PMM leaders at the fastest-growing tech companies leverage market research to drive strategic decisions, refine messaging, and execute high-impact go-to-market strategies.
This virtual event will provide actionable insights and proven techniques to gather, analyze, and apply market research effectively. Learn how to extract meaningful customer and competitor insights, influence key stakeholders with data-driven storytelling, and ensure your marketing efforts are backed by research-driven decisions.
Date: Thursday, May 21st, 12–1 PM PT (3–4 PM ET)
Location: Online (link will be sent to registrants prior to the event)
Cost: Free-but seats are limited, so be sure to register early!
Questions must be topic related and not promotional. (250 character limit)
Top Questions
Are product marketing roles becoming more technical?
1 request
How do you scale market research efforts to keep up with how fast your product and engineering team is shipping?
1 request
How do you balance deepening your understanding of current buyers vs. focusing on emerging buyers?
2 requests
How frequently does your organization run research with your buyer personas?
2 requests
How do you activate your research with others across your organization?
2 requests
What's the best way to validate the information you uncover in your research?
2 requests
What are the best sources for market research when your org/company doesn't have a research team?
3 requests
How do you build synthetic personas with AI to test messaging?
1 request
How do you capture and synthesize insights?
2 requests
Do you have an example of when market insights influenced business change i.e. product roadmap
3 requests
How are you leveraging AI when conducting market research?
2 requests
I'm just starting out with market research. What should I focus on first?
3 requests
How do you approach feature positioning for non-remarkable features?
3 requests
How do prioritize research from multiple vendors with inconsistent or conflicting results?
2 requests
How do you get information about competitor offerings?
2 requests
Event Information
When and where:
Thursday, May 21
12pm until 1pm PT
Online
Link visible to attendees
+95
attendees
