Sharebird

Hello, As a product marketing manager, we have to make a lot of communication on new releases, technical issues,... Sometimes, it's hard to find the right words and I'm wondering if there are any existing templates that PMM can inspire. Could you pls share any books or blogs which can provide this content?

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  1. Oleksii Klochai
    Oleksii Klochai

    Wizard on Demand Principal • 2y

    I suggest picking a few blogs of competitors or companies in adjacent spaces and just copy their way of doing releases to start. Then, start making changes to make them sound more like you, and over time you will end up with your templates. Here’s an example of a feature announcement post in the devtool space: https://www.courier.com/blog/courier-inbox-complete-notification-center-web-mobile/ The structure is: Provide context for those who don’t know you yet (product announcements might get read ...Read More

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