Question Page

Hello, As a product marketing manager, we have to make a lot of communication on new releases, technical issues,... Sometimes, it's hard to find the right words and I'm wondering if there are any existing templates that PMM can inspire. Could you pls share any books or blogs which can provide this content?

1 Answer
Oleksii Klochai
Wizard on Demand PrincipalFebruary 6

I suggest picking a few blogs of competitors or companies in adjacent spaces and just copy their way of doing releases to start. Then, start making changes to make them sound more like you, and over time you will end up with your templates.

Here’s an example of a feature announcement post in the devtool space: https://www.courier.com/blog/courier-inbox-complete-notification-center-web-mobile/

The structure is:

  • Provide context for those who don’t know you yet (product announcements might get read by non-customers)

  • What you’re announcing at a high level - here with a video

  • A bit more detail, as this is a technical product and lots of readers want to know the “how” behind the “what” right away

  • Social proof

  • More detail still, in this case with code examples

  • Summary, next steps

You can find lots of other examples in resources like this one: https://www.developermarkepear.com/developer-marketing-examples

Perhaps others can chime in with examples from other spaces.

619 Views
Developing Your Product Marketing Career
Thursday, January 23 • 12PM PT
Developing Your Product Marketing Career
Virtual Event
Sunakshi Maghu
Bhavani Mishra
Paulina Le
+335
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Jackie Palmer
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Natala Menezes
Dialpad Vice President Product Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
April Rassa
April Rassa
Clari VP, Solutions Marketing