Oleksii Klochai

What users are “top tier” in your situation? Is it about users who are looking to buy the most expensive / enterprise plan that you’re offering? Or is it about attracting users that are ideal fit for your product, will have the highest NPS and will spread the word the most? If you’re after ideal-fit users, to attract them we usually start with understanding user pain points in our area in detail, with specific focus on the language they use to describe the problems they have. This is ideally don ...Read More

I suggest picking a few blogs of competitors or companies in adjacent spaces and just copy their way of doing releases to start. Then, start making changes to make them sound more like you, and over time you will end up with your templates. Here’s an example of a feature announcement post in the devtool space: https://www.courier.com/blog/courier-inbox-complete-notification-center-web-mobile/ The structure is: Provide context for those who don’t know you yet (product announcements might get read ...Read More

Allocate adequate resources to it — in other words, get someone on board whose job is to create content. Unless there is a person or a team directly in charge of content creation, you’ll find it difficult to scale and run a smooth process. Reasoning for this is: creating content is frequently hard and tedious. It’s rarely a smooth process, especially in B2B context with lots of stakeholders, and particularly in a technical domain. If a person who’s supposed to create content is also supposed to ...Read More