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Virtual Event
Influencing Cross-functional Stakeholders
About Event
About Event
Join 200 product marketers to learn how PMM leaders at the fastest-growing tech companies successfully manage stakeholders to drive alignment, influence decision-making, and execute impactful go-to-market strategies. This virtual event will provide actionable insights and proven techniques to navigate cross-functional relationships, secure buy-in, and ensure marketing success. Don’t miss this opportunity to connect with industry peers and sharpen your stakeholder management skills.
Date: Thursday, April 24th, 12-1pm PT (3-4pm ET)
Location: Online (link will be sent to registrants prior to the event)
Cost: This event is free. However, seats are limited, so be sure to register early!
Top Questions
What's one underrated skill that everyone should focus on to be more influential?
1 request
Atlassian VP of Product Marketing • 1y
Public speaking is a crucial skill for product marketers that many don't prioritize enough.Public speaking - whether in front of a team of 10 or on stage at a conference ...
831 Views
Salesforce Senior Director, Product Marketing • 1y
Knowing when and how to say no is an underrated but critical skill for being influential.Learning to say no effectively is challenging but essential. This doesn't always ...
552 Views
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
Knowing when to say yes, especially when it builds relationship capital, is just as important as knowing when to say no.While I agree with Aurelia about the importance of...
533 Views
When should your team escalate issues to you as a manager versus continuing to try to influence themselves?
1 request
Atlassian VP of Product Marketing • 1y
There's an important distinction between an escalation that requires action and an FYI about a potential issue.Coming too late when a problem is already serious is defini...
547 Views
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
I want to be informed early about potential issues, even if my team is still working to resolve them independently.I completely agree that team members should try to solv...
547 Views
Atlassian VP of Product Marketing • 1y
I encourage my team to solve problems themselves as much as possible before escalating, but the timing depends on their career stage.Earlier in your career, everything ca...
543 Views
What tactical methods do you use to ensure you have influence and can drive your projects forward?
1 request
Atlassian VP of Product Marketing • 1y
I agree with Greg about having a decision-making framework and clearly identifying the final approver at the top of the page. Another framework I love for complex situati...
531 Views
Salesforce Senior Director, Product Marketing • 1y
Building credibility and mutual respect is the foundation for influence. How you do this varies at different career stages - early on, it might be getting quick wins to s...
497 Views
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
One of my favorite tactical approaches is creating a decision document that clearly outlines the ask and implications.As you gather feedback, incorporate it directly into...
509 Views
Do you change your approach to influence when you're working with different teams like product or sales? Can you give examples of how you've adapted your style?
1 request
Atlassian VP of Product Marketing • 1y
When working with executive stakeholders, the most important lesson I've learned is that they are not thinking about what you're thinking about most of the time.Always se...
534 Views
Salesforce Senior Director, Product Marketing • 1y
Yes, you absolutely need to tailor your approach based on who you're engaging with, whether it's internal stakeholders or external audiences.For customers, you need to un...
513 Views
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
I agree with the points about executive context switching and the need to tailor communication. I use a pyramid structure approach to communication.Start with the one key...
479 Views
Can you share a moment where you or your team either successfully influenced a team or failed to, and what did you learn?
1 request
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
I experienced a failure that eventually turned into success when trying to redo our company's sales deck as we moved from a single product to multi-product. Despite exten...
520 Views
Atlassian VP of Product Marketing • 1y
My story involves a long-term effort to shift Jira's positioning to appeal to business teams, not just technical teams. For years, I saw a market trend that business team...
514 Views
Salesforce Senior Director, Product Marketing • 1y
I had a similar experience redoing our company narrative and pitch deck. Initially, I made the mistake of optimizing solely for the CEO's preferences, but realized this w...
525 Views
Do you have any tips on how to use AI to help make cross-functional alignment easier?
3 requests
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
AI is currently more useful for preparation and synthesis than for actual stakeholder influencing.We use AI similarly for consolidating notes and summarizing feedback. Fo...
539 Views
Salesforce Senior Director, Product Marketing • 1y
I use AI primarily as an efficiency tool rather than directly for influencing, focusing on meeting documentation and content improvement.I leverage AI to record, transcri...
517 Views
How do you balance getting alignment from the right people and avoiding too many cooks in the kitchen?
1 request
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
Start broad to build consensus, then narrow down to the decision-makers as you progress.I find it's effective to begin with a wider group to gather general feedback, then...
536 Views
How do you handle an escalation from a stakeholder who didn’t feel included?
2 requests
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
Your response depends on whether they actually needed to be included or just wanted to be informed about the process.First, determine if you made a mistake by not includi...
516 Views
What is the best way to make product owners trust and confide in you early on, if it's not already part of company culture?
2 requests
Salesforce Senior Director, Product Marketing • 1y
To build trust with product owners, know the product deeply and bring unique customer insights to the table.My first boss in product marketing told me to 'know enough to ...
527 Views
Atlassian VP of Product Marketing • 1y
Build trust with product leaders by recognizing they don't think about your role at the depth you assume they do, and focus on demonstrating business impact.I'm fortunate...
524 Views
See Event Answers
Event Information
When and where:
Thursday, April 24
12pm until 1pm PT
Online
+205
attendees
