How do you approach messaging when you're at an early-stage company with limited data, limited sales team access to customers, and no established customer base?
2 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3mo
Volunteer to do all customer interview prep and customer stories for sales events — this gives you direct customer access, builds credibility with sales, and generates th...
403 Views
Zuora VP Product Marketing • 3mo
Do the legwork manually — use Wynter testing, conduct your own customer interviews, and escalate internally if sales is blocking access to customers, because customer acc...
417 Views
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