What's the trick to get sales to buy into the messaging you've built?
2 Answers
Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 1y
I wish I had some magic answer here, but it's really a simple one. Build it with them. I think too often marketers go create messaging and then come back with a big revea...
730 Views
Workyard Director of Product Marketing • 1y
Getting sales (or any team, really) bought in on the messaging you've developed can be difficult. Some tactics that I've found successful include:Involving Sales: Get sal...
241 Views
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