Sharebird
Sign Up / Sign In

What's the trick to get sales to buy into the messaging you've built?

Answer
2 Answers
  1. Tiffany Tooley
    Tiffany Tooley

    Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 1y

    I wish I had some magic answer here, but it's really a simple one. Build it with them. I think too often marketers go create messaging and then come back with a big reveal to launch it, or forget to spend time with sales so they understand the problem the messaging is solving. Keep in mind, it has to be helpful to both your prospects/customers AND sales! So, my advice is to spend time understanding the issues sales is facing. Share how your messaging will address them and ask for their advice an ...Read More

    730 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    Getting sales (or any team, really) bought in on the messaging you've developed can be difficult. Some tactics that I've found successful include: Involving Sales: Get sales leaders involved early in the process. Interview a few top salespeople to look for themes and patterns they hear from their calls. Listen to sales calls and collect the data (use as a source to help build credibility). You don't need to take all the information that the sales team gives you, but it can be good guidance to he ...Read More

    241 Views

Upcoming Event

Mastering AI as a Product Marketer

Mastering AI as a Product Marketer

Salesforce, Twilio, ActiveCampaign

Start in …

Register

Related Ask Me Anything Sessions

Jen Vaccaro McParland

Okta Senior Manager, Product Marketing & Analyst Relations, Jen Vaccaro McParland on Messaging

April 30 @ 10:00AM PT

View Answers
Holly Clare

Iterable Director, Platform Product Marketing, Holly Clare on Messaging

February 18 @ 10:00AM PT

View Answers
Rinita Datta

Splunk Director, Product Marketing, Rinita Datta on Messaging

February 17 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors