What have you seen as the most effective strategies to drive adoption of assets and enablement resources to drive success against your GTM plays?

Find a few advocates and make them absurdly successful - they'll promote your assets to their peers, though this approach isn't quickly scalable.My answer is incredibly u...

Invest in small-forum roadshows for new messaging where sales can provide feedback, and involve sales in developing the messaging.I work in a much larger company now than...

Create customization at scale by using tools that allow reps to personalize content while maintaining brand standards.My immediate reaction to this question is: how can y...