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Andrew Kodner

AMA: Bazaarvoice VP, Revenue Operations, Andrew Kodner on Stakeholder Management

November 30 @ 9:00AM PST
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Bazaarvoice VP, Revenue Operations, Andrew Kodner on Stakeholder Management
Top Questions
What's a good way to approach decisions that other teams feel they should own vs. Revenue Operations feels they should own?
Andrew Kodner
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
When it comes to cross functional items, ownership has to be a partnership to succeed. While Revenue Operations may be the primary on Territory planning and Pipeline target setting, IT might take the lead on systems and tools, in close partnership with RevOps. In earlier stage environments, most ......Read More
1618 Views
4 requests
How do you approach stakeholder management differently based on the team you're talking to?
Andrew Kodner
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
Never underestimate the importance of understanding different perspectives. For any given topic, Leadership, the Board, Sales, Customer Success, Marketing, Professional Services, Product Marketing, and/or Finance bring unique views, based on their experience, biases, and needs (i.e. “what’s in it......Read More
1213 Views
2 requests
How do you build better relationships with demand generation?
How do you constantly stay aligned and how have your revenue operations teams traditionally worked with your demand generation teams?
Andrew Kodner
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
These days, it's hard not to agree that Demand Generation is one of the most metrics driven teams focused on pipeline creation, whether it’s Marketing Demand Generation or BDR/SDR teams. Over the past 3-4 years, I would argue that Marketing Operations consistently dives even deeper than Sales Ope......Read More
1176 Views
2 requests
Do you specialize your team members in Operations for specific functions (e.g. Sales vs. Marketing Ops)?
Andrew Kodner
Andrew Kodner
Bazaarvoice VP, Revenue Operations • November 30
Adding specialization shows real benefits value when it helps team members dive deeper to solve problems and better understand the internal customers they support. That extra level of expertise enables us all to provide real insights, make recommendations, and serve as counsel, instead of just sh......Read More
1091 Views
2 requests