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Ignacio Castroverde

AMA: Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office, Ignacio Castroverde on Revenue / Revenue Ops Alignment


June 11 @ 10:00AM PT

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We will email you Ignacio's answers to these questions after the event in case you can't make it.

  1. How do you align Sales and RevOps around a single revenue number at the SMB/Mid-Market level?

  2. When you think about "revenue acceleration," what does that actually mean in practice versus how most companies define it?

  3. How do you decide what lives in the Program Office versus what belongs in Sales Operations?

  4. Where does the Sales–RevOps relationship most commonly break down, and what's your fix?

  5. How do you get field sellers to trust the data coming out of RevOps when they think they know their territory better than any dashboard?

  6. What does a healthy feedback loop between a sales rep and a RevOps analyst actually look like day-to-day?

  7. What's the one pipeline metric most SMB sales leaders are measuring wrong?

  8. What's the difference between a vanity metric and a signal metric in SMB revenue operations?

  9. What's the fastest way to kill a RevOps initiative before it even gets started?

  10. What do you look for in a RevOps leader who can genuinely partner with Sales rather than just police it?