AMA: Cisco Senior Director, Global Virtual Sales Strategy and Operations, Ignacio Castroverde on Building a Revenue Ops Team
August 20 @ 10:00AM PT
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Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 8mo
Short answer: you don’t need a full-time data engineer to start—but you do need the skills.Start lean:A strong analytics/generalist engineer + RevOps can stand up the bas...
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Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 8mo
We keep comms simple—less is more—and audience-specific. Each week we publish a one-page scorecard showing progress on every project, what changed, blockers, and 2–3 acti...
474 Views
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Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 8mo
Start with business outcomes (revenue, pipeline, retention, CAC/LTV) and get explicit CEO/CFO alignment. Triage requests with an Impact-vs-Effort grid and the “so what” t...
514 Views
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Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 8mo
Here’s the playbook I use as the first RevOps hire—simple, outcome-led, and built for speed: Align up-front: Get explicit CEO/CFO buy-in on 3–5 business outcomes (revenu...
376 Views
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Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • 8mo
Here’s the simple, no-drama setup I use:Head of RevOps (single throat to choke) + three core pillars, with a fourth if you’re lucky.Run the Business (RTB)Owns day-to-day:...
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