Ignacio Castroverde

AMA: Cisco Senior Director, Global Virtual Sales Strategy and Operations, Ignacio Castroverde on Technology Management

December 3 @ 10:00AM PT
View AMA Answers
Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office5mo
The key for me is treating vendors as partners. I invest the real time up front walking them through my outcomes, what are the problems I need solved and what “good” look...
...Read More
398 Views
2 requests
Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office5mo
I keep it simple. We work off 90-day roadmaps (ideally), but we’ll pivot fast when user feedback or the business demands it. I spend real time with industry peers to stay...
...Read More
372 Views
2 requests
Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office5mo
What we built:AI-assisted Next Best Action: one prioritized action per seller, with the why and a clear CTA. In parallel, AI creates tighter target lists for our sales pl...
...Read More
376 Views
2 requests
Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office5mo
Short answer: It depends on what your business’s priorities and outcomes are.There are great GenAI tools at each element of the revenue stack, but there are just three th...
...Read More
482 Views
2 requests
Ignacio Castroverde
Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office5mo
This is my keep-it-simple playbook for scale:Outcomes first: We don’t buy/build something unless it won’t move a core KPI.Over sprawl integration: Choose AI-native tools ...
...Read More
337 Views
1 request