AMA: dbt Labs Senior Marketing Operations Manager, Daniel Lambert on Revenue Ops 30 / 60 / 90 Day Plan

I think the revenue operations career path is anything but typical. It's part of the reason why there's so little training and education around how to be a revenue operations leader, and why there is so much demand for good talent. The ways that I've seen people successfully enter and expand within the revenue operations space is: 1. Specialize at first: It's good to have an idea of where you want to focus your initial career development within RevOps. I would start with Sales Ops, Marketing Ops, or CS Ops and learn everything you can around that specific discipline. Try to start in that niche and grow your experience from there. 2. Lead to grow: For those of you who want to grow out of the specialized role and into a RevOps leader where you oversee multiple operations functional areas, I would try to get leadership experience in just your specialized area first (Marketing Operations Manager, Sales Operations Manager, etc). If you don't have sufficient leadership skills built up by the time you transition into managing multiple different functional areas, some that you will know better than others, you will likely struggle. 3. Take on new challenges: Everyone in RevOps knows that there are more asks than there will ever be time. To uplevel your career path, be selective in what you choose to take on. Every business will present opportunities that align with the core abilities that you can knock out of the park. Start with those, but grow into the things that are slightly outside of your comfort zone that will enable you to expand your experience and grow into a larger role.

My recommendation to anyone trying to craft a good 30/60/90 day plan is to first read the book The First 90 Days (https://www.amazon.com/First-Days-Updated-Expanded-Strategies/dp/B00CH7FE1O/ref=sr_1_1?crid=332LCCJEJ62Z8&keywords=first+90+days&qid=1678744873&sprefix=first+90+day%2Caps%2C111&sr=8-1) It is an incredible guide to how you prioritize your time coming into and during your first 90 days in any new role. Revenue Operations specific tasks are not as relevant as understanding what actions anybody should be taking during this time and then fitting your role-specific needs within that framework.

Here are some of my favorites templates/resources 1. OpsCast Podcast (https://marketingops.com/podcasts/) 2. OpsStars Conference (https://www.ops-stars.com/) 3. Operations with Sean Lane (https://operationspodcast.drift.com/public/13/Operations-43678) 4. RevOps Podcast (https://www.revenue.io/revops-podcast) 5. Marketing Ops Professionals Slack Group 6. Darrell Alfonso - Linkedin (https://www.linkedin.com/in/darrellalfonso/) 7. Chief Martec (https://chiefmartec.com/)