How do you get finance to allocate budget to programs that we haven’t proven out yet, but are experimental?
We recently brought on a CFO and they are asking us to add timelines for ROI to many of the programs that have not yet begun (like influence marketing).
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 2mo
Finance isn't afraid of risk, they're afraid of risk they can't see or size. Give them a structured way to say yes without feeling like they're handing over a blank check. Don't ask for a budget line, ask for a pilot. "Give us $X for 90 days, here are 3 things we'll measure, here's how we'll decide if it worked". Write a hypothesis doc, not a business case. Being upfront about what you don't know yet actually builds more credibility than pretending you have all the answers. Connect experiments t ...Read More