AMA: Engine SVP of Operations, Mollie Bodensteiner on Finance / Revenue Ops Alignment
March 12 @ 10:00AM PT
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Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 1mo
Honestly, if your forecasting is consistently off, the problem usually isn't the forecast. You're probably measuring the wrong thing. Stop trying to nail a single number ...
388 Views
1 request
How do we get finance to consult with us before cutting budget from customer success and marketing?
Our finance team substantially cut the budget without our input.
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 1mo
You have to do this work before the cuts are on the table. Once they're in the model, you're playing defense and you're probably going to lose. Make the downstream cost o...
417 Views
2 requests
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 1mo
This partnership doesn't happen on its own, you have to build it deliberately. The fastest path is becoming their data source of record before a crisis forces the relatio...
374 Views
1 request
How do you get finance to allocate budget to programs that we haven’t proven out yet, but are experimental?
We recently brought on a CFO and they are asking us to add timelines for ROI to many of the programs that have not yet begun (like influence marketing).
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 1mo
Finance isn't afraid of risk, they're afraid of risk they can't see or size. Give them a structured way to say yes without feeling like they're handing over a blank check...
389 Views
2 requests
Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 1mo
A well-run deal desk doesn't slow deals down, it speeds them up by making "can we do this?" a policy question instead of a five-team fire drill. The thing that kills most...
370 Views
2 requests