AMA: HubSpot Director, Sales Strategy & Operations (APAC), Azim Mitha on Marketing / Revenue Ops Alignment

Aligning on metrics is crucial for bridging that marketing and sales gap. Key metrics and KPIs that both Marketing and Sales should be tracking for lead performance:MQLs ...

The goal of the handoff is to ensure a smooth transition for the lead, so they don't feel dropped or confused, and for both teams to have all the context they need.This s...

RevOps as a strategic function is designed to systematically eliminate the friction that often exists between Marketing and Sales (and Customer Success as well). RevOps p...

Challenges are often down to a lack of shared vision and rhythm between teams. Addressing them usually means implementing regular check-ins (such as fortnightly Sales+Mar...