AMA: Payscale VP, GTM Operations, Kayvan Dastgheib-Beheshti on Technology Management

At a previous company, we had just implemented a hunter/farmer split across our GTM team. As is common during those transitions, there was a lot of skepticism about accou...

You have to treat innovation as a structured process, not a side hustle. The best way to balance cutting-edge technology with operational stability is to build a gating f...

Interoperability starts with visibility. You can’t bridge gaps between old and new systems if you don’t have a live, documented understanding of what those systems are do...

Scalability isn’t just about selecting the right tools; it’s about tightly aligning those tools with the evolving priorities of the business. What gets a GTM team to $10M...

It starts with a simple principle: you can’t innovate if you don’t have the capacity to do so. RevOps teams sit at the intersection of Sales, Marketing, CS, Product, and ...

I'm a strong proponent of leveraging predictive models within go-to-market (GTM) organizations. These tools are often developed in partnership with internal data scientis...