How do you define SQL’s at your company, and what criteria do you use to vet an SQL?
1 Answer
Freshworks Senior Director of Channels Europe • February 14
Be clear on your sales methodology and discovery best practices, there is several simple tools to use from BANT ( Budget Authority Need and Time ) to Situation, Pain, Impact, Critical Event, and Decision. Generally, a sales rep needs to have a conversation with the customer to move the lead from an MQL to SQL and should have identified Pain points to be able to sell them a solution, identify the criteria for a effective discovery call and use training tools to review with your reps if this is not a SQL and not just " happy ears "
1795 Views
Related Questions
What is your sales development strategy, and how do you measure success?How do you identify what’s working and not working in leading to sales qualified leads (SQL’s)?What timeline do you set for leads to start the nurture campaign, and how often are your touch points?What do you define as a nurture campaign, and how do you nurture them through the funnel?What are some of the fundamentals of building a strong sales development culture for your team?How often do you reevaluate how you prioritize your leads, and what questions do you ask yourself?