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How do you define SQL’s at your company, and what criteria do you use to vet an SQL?

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2 Answers
  1. Tim Britt
    Tim Britt

    Freshworks VP Partnerships • 3y

    Be clear on your sales methodology and discovery best practices, there is several simple tools to use from BANT ( Budget Authority Need and Time ) to Situation, Pain, Impact, Critical Event, and Decision. Generally, a sales rep needs to have a conversation with the customer to move the lead from an MQL to SQL and should have identified Pain points to be able to sell them a solution, identify the criteria for a effective discovery call and use training tools to review with your reps if this is no ...Read More

    2,164 Views
  2. Fabio Maglieri
    Fabio Maglieri

    Voyado Country Manager DACH • 1y

    Lead qualification should follow a structured path that ensures alignment across Marketing, Sales Development, and Sales. We use clear definitions and exit criteria to guide leads through the funnel and avoid misalignment. SAL (Sales Accepted Lead):“A lead accepted by Sales but not fully qualified yet. Meaning, it meets our ICP criteria but awaits full qualification.”At this stage, the lead fits our Ideal Customer Profile (industry, size, region, persona), and shows initial engagement — but the ...Read More

    400 Views

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