How do you measure the effectiveness of your sales development process, and how do you iterate on it based on this data?
1 Answer
Freshworks Senior Director of Channels Europe • February 14
Results should be the main measurement but also listen to your reps and internal employee surveys. Have a dedicated sales development team or leader that's sole job is to build best practices, you should be hiring experienced talent so review each quarter how effective your sales development is but more importantly are they utilising the new skills you are teaching them? It's key as a leader to review in your 1:1's and set time for coaching and feedback, not everybody will be at the same level so some people will require additional support.
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