Tim Britt
Senior Director of Channels Europe, Freshworks
About
As a highly successful Channel/Sales Leader, I bring over 18 years of comprehensive experience in the dynamic landscape of the Technology Sector. Throughout my career, I have honed my expertise in building and developing high-performance sales tea......more
Content
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
The key to success is having the correct building blocks in place starting with a company-wide sales methodology that is followed from rep level through to management and linked to your CRM systems. Being able to forecast on correct sales stages backed by data and conversion rates for pipeline ma......Read More
1719 Views
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
My advice is to keep it simple, leadership has a habit of introducing multiple tools, and worksheets ( excel or google ) try and have a single source of the truth that everybody use's, I think its key to have a structured CRM solution with the correct data and workflows/gates in place to manage t......Read More
1352 Views
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
Working closely with field marketing and product marketing teams to evaluate whether we are currently relevant to the market conditions plus are we using the correct sales plays to support your messaging. To be effective you need to review monthly / quarterly so you can understand the success of ......Read More
1295 Views
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
Results should be the main measurement but also listen to your reps and internal employee surveys. Have a dedicated sales development team or leader that's sole job is to build best practices, you should be hiring experienced talent so review each quarter how effective your sales development is b......Read More
1288 Views
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
Invest in data science to understand the type of customers that are purchasing your solution, look at why you are winning and more importantly where you are losing. Then start to apply this logic to your inbound leads, I ask my reps to have several leading indicators for success, for example, is ......Read More
1259 Views
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
Be clear on your sales methodology and discovery best practices, there is several simple tools to use from BANT ( Budget Authority Need and Time ) to Situation, Pain, Impact, Critical Event, and Decision. Generally, a sales rep needs to have a conversation with the customer to move the lead from ......Read More
1251 Views
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
It's extremely important to build a network across the sales industry either by joining user groups or reaching out to your peers at other companies and asking for a " coffee chat " to understand how they are tackling the challenges and where they see opportunity. I also belief in asking new star......Read More
1154 Views
Tim Britt
Freshworks Senior Director of Channels Europe • February 15
First of all have a clear strategy that people can understand and make relevant to their own business unit, try and set clear goals and KPIs you are focusing on for the short term plus the long term outlook over the next 3 years. The next step is to spend time discussing this and answering any qu......Read More
1111 Views
Tim Britt
Freshworks Senior Director of Channels Europe • April 12
As the new sales manager for a B2B SaaS company that is starting to scale with 40 people, your first month and first quarter are critical for laying the groundwork for future success. Here's what you should aim to do in each timeframe: First Month: 1. Understand the Business: * Gain a......Read More
541 Views
Tim Britt
Freshworks Senior Director of Channels Europe • April 12
Sales leadership in a small company versus a large company involves navigating different challenges, priorities, and dynamics. Here are some key differences: 1. Scope and Scale: * In a small company, the sales team is often smaller, with a narrower focus and limited resources. Sa......Read More
449 Views
Credentials & Highlights
Senior Director of Channels Europe at Freshworks
Top Sales Mentor List
Lives In london
Hobbies include Endurance Racing
Knows About Discovery Tactics, SMB Sales, Pipeline Management, Proof of Concepts Tactics, Sales /......more