Question Page

How do you influence an RFP when you hear about it late? Is there a way to still win the opportunity?

Fabio Maglieri
Fabio Maglieri
Yext Director Enterprise SalesJuly 5

How to influence in general? Act as a trusted advisor that makes use of the RFP to demonstrate the superiority of your product and educate the customer. Try to get a hand on the material before it gets published and influence that your USPs gets mentioned so only your product fits the requirements. Make use of partners, advisors that helped the prospect/customers with the RFP.

When you feel that you get the RFP late? Be bold enough to ask for the reasons. They ask you to make a bid so you are also free to make demands on information. If they are hesitant with giving you reasons or you obviously feel that they are not telling you the truth - it is possible that they only need you as a counteroffer or to have reference bids. If you feel that no matter what you will propose they won't choose you - save the effort. But try to convince them that a RFP is always a possibility to challenge the status quo, research the market for better solutions and go with a product that is better than the current one (if there is any).

1137 Views
Top Sales Mentors
Brian Tino
Brian Tino
AlphaSense Director of Strategic Sales, EMEA
Adam Wainwright
Adam Wainwright
HubSpot GTM Leader | Building Products that help Sales teams win
Yusuf Bulan
Yusuf Bulan
HubSpot Director Sales DACH
Rob Vitulano
Rob Vitulano
Zendesk Director, Commercial Sales - West
Jessica Holmes
Jessica Holmes
Adobe Director, Adobe Sales Academy
Sarah Mercedes (Osborne)
Sarah Mercedes (Osborne)
HubSpot Head of Corporate Sales, West Coast
Nick Feeney
Nick Feeney
Loom VP, Revenue
George Cerny
George Cerny
Iterable VP, Growth Sales, B2B2C Sales & LATAM
Andrew Zinger
Andrew Zinger
Fastly Senior Director, Global Sales Enablement
Alicia Lewis
Alicia Lewis
Culture Amp Senior Sales Director