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Director Product Marketing
About Mixpanel
Mixpanel is a leading product analytics software company, currently helping the world answer 81 million product questions every year. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms.
Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products. Today, we serve nearly 7,000 paying customers through seven offices globally in our quest to provide the most in-depth product analytics that everyone can use and trust.
About the Product Marketing Team
The product marketing team at Mixpanel is under the product organization, working across the entire product development cycle to influence the roadmap and drive awareness and adoption.
About the Role
As the Director of Product Marketing Management at Mixpanel, you will have a crucial role in driving the success of the company's products in the market. Your primary responsibility will be to lead the development and execution of Mixpanel's product marketing strategy, including positioning, messaging, and competitive differentiation. You will also be responsible for overseeing the company's launch program for new products and features.
You will report directly to the VP of Product and work closely with cross-functional teams, including marketing, brand, and sales enablement. In this role, you will collaborate with product management to develop a deep understanding of Mixpanel's products and services, as well as the target audience and buyer personas.
Overall, as the Director of Product Marketing Management at Mixpanel, you will play a critical role in driving the success of the company's products in the market. You will have the opportunity to work with a talented and passionate team and make a significant impact on the growth and success of Mixpanel.
Responsibilities
Develop and execute go-to-market strategies for new product launches, working closely with cross-functional teams such as product management, sales, and customer support.
Conduct market research and competitive analysis to identify customer needs, market trends, and opportunities for growth.
Develop and maintain a deep understanding of the company's products and services, as well as the target audience and buyer personas.
Develop compelling value propositions and messaging that differentiates the company's products in the market and resonates with target audiences.
Collaborate with sales teams to develop sales enablement materials, such as presentations, case studies, and product demos.
Manage the product marketing budget and allocate resources effectively to achieve marketing goals.
Analyze marketing metrics and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and inform future marketing strategies.
Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
Hire, train, and manage a team of prod
We're Looking For Someone Who Has
10+ years product marketing experience
3-5+ years of people management experience
Passion about the data and analytics space and helping founders and teams build exciting new products
Demonstrated track record of winning Product Marketing Management strategy, with a strong understanding of competitive positioning and enablement
An appetite for collaboration, driven by the belief that your success is dependent on the success of others around you
A knack for storytelling
Enthusiasm for understanding why something is valuable, who will care most, how it’s different, and the right way to talk about it
Taste for beautiful design, good copy, and attention to detail
Enjoy talking to customers and personally going and testing and figuring out positioning that works
Data-driven; you possess an analytical mind and natural inclination to use data to guide decision-making by running surveys and conducting market research to understand segments, priorities, and market/competitor dynamics
Bonus Points For
A strong grasp of the modern data stack.
Prior experience with product-led growth.
Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers
Experience using SQL.
Compensation
The total target cash compensation (TTCC) for this full-time position is $258,300-$315,700 across the United States. This amount includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.
Benefits and Perks
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
please note that benefits and perks for contract positions will vary
Culture Values
Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
Customer Focus: Our customers’ success is our success
Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
One Team: We can’t win without each other
Why choose Mixpanel?
We’re the leader in product analytics and have raised $277M from prominent investors like Andreessen-Horowitz, Sequoia, YC, and Bain Capital. Over the years, we’ve seen a spike in our leading indicators—signups and weekly active users—which have directly translated to revenue growth. Recently, we secured a $200M Series C growth investment from Bain Capital to accelerate our product development, expand our reach to customers, and more. Our award-winning teams make our continued growth possible by finding creative solutions to ever-changing challenges with scaling, reliability, design, and service. Today, we’re the only company single-mindedly focused on enabling the world’s most innovative companies to use data to uncover insights about their customers to build better products.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.