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Adina Schoeneman

Adina Schoeneman

Senior Product Marketing Professional, Claroty

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What competitive positioning frameworks have worked best for you?
Adina Schoeneman
Adina Schoeneman
Claroty Senior Product Marketing Professional | Formerly Aware, Datto, • 3y
There are a lot of great existing competitive positioning frameworks out there. I think GTM maturity of the company and primary audience & execution priorities should...
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742 Views
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
Adina Schoeneman
Adina Schoeneman
Claroty Senior Product Marketing Professional | Formerly Aware, Datto, • 3y
Battlecards, training documentation, or whatever medium you choose to deliver this information should be built specifically for sales as the audience in mind. A couple qu...
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430 Views
Credentials & Highlights
Senior Product Marketing Professional at Claroty
Formerly Aware, Datto,
Lives In Rochester, NY
Knows About Competitive Positioning, Enterprise Product Marketing, Growth Product Marketing, Indu...more
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