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Adina Schoeneman

Adina SchoenemanShare

Senior Product Marketing Professional
About
T Shaped Product Marketer with over 9 years of experience. Brings a creative, data-driven approach to product marketing to augment growth efforts across commercial teams. Has worked in various comp...more
Content
What competitive positioning frameworks have worked best for you - i.e. standard/academic frameworks tweaked to your requirements or a completely redesigned framework that is proprietary
Most Recent
Adina Schoeneman
Adina Schoeneman
Senior Product Marketing Professional at | Formerly Aware, Datto • January 31
There are a lot of great existing competitive positioning frameworks out there. I think GTM maturity of the company and primary audience & execution priorities should ...Read More
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How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
Most Recent
Adina Schoeneman
Adina Schoeneman
Senior Product Marketing Professional at | Formerly Aware, Datto • February 6
Battlecards, training documentation, or whatever medium you choose to deliver this information should be built specifically for sales as the audience in mind. A couple...Read More
2 Saves
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241 Views
Credentials & Highlights
Senior Product Marketing Professional
Formerly Aware, Datto
Lives In Rochester, NY
Knows About Competitive Positioning, Messaging, Go-To-Market Strategy, Platform and Solutions Pro...more