Adina Schoeneman

Adina Schoeneman

Senior Product Marketing Professional, Claroty
About
T Shaped Product Marketer with over 10 years of experience. Brings a creative, data-driven approach to product marketing to augment growth efforts across commercial teams. Has worked in various company sizes & GTM maturities, from large corporatio......more

Content

Adina Schoeneman
Adina Schoeneman
Claroty Senior Product Marketing ProfessionalFebruary 1
There are a lot of great existing competitive positioning frameworks out there. I think GTM maturity of the company and primary audience & execution priorities should be considered in designing your framework. I don't always stick to a proprietary framework, I tend to stay agile to my stakeholder......Read More
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Adina Schoeneman
Adina Schoeneman
Claroty Senior Product Marketing ProfessionalFebruary 7
Battlecards, training documentation, or whatever medium you choose to deliver this information should be built specifically for sales as the audience in mind. A couple quick tips: 1. Keep information concise and easily digestible. 2. Get real-time feedback from your sales team. If there is an......Read More
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Credentials & Highlights
Senior Product Marketing Professional at Claroty
Formerly Aware, Datto,
Lives In Rochester, NY
Knows About Growth Product Marketing, Influencing the Product Roadmap, Industry Product Marketing......more