What competitive positioning frameworks have worked best for you - i.e. standard/academic frameworks tweaked to your requirements or a completely redesigned framework that is proprietary

This would definitely depend on the maturity of the company itself, for example, a pre-seed company would have different needs than Series B or series D. The best thing to do at the start is to captu

I'm not sure what "academic" frameworks exist for competitive analysis, but I have worked with dozens of companies and haven't seen a lot of variation in how they approach competitive work. There are

I generally start out with a very simple, standard framework for a battle card. Then, I present it to stakeholders for feedback. Generally, they find some fields in the framework to not be useful at a

There are a lot of great existing competitive positioning frameworks out there. I think GTM maturity of the company and primary audience & execution priorities should be considered in designing yo