What competitive positioning frameworks have worked best for you?
i.e. standard/academic frameworks tweaked to your requirements or a completely redesigned framework that is proprietary
5 Answers
Moloco Product Marketing Director • 6mo
I have chosen different frameworks based on different product situations (new category, highly competitive, PLG motion, etc). So with that said, here are my top 2 favorit...
1321 Views
Giant Stride Marketing Group President • 3y
I'm not sure what "academic" frameworks exist for competitive analysis, but I have worked with dozens of companies and haven't seen a lot of variation in how they approac...
921 Views
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Claroty Senior Product Marketing Professional | Formerly Aware, Datto, • 3y
There are a lot of great existing competitive positioning frameworks out there. I think GTM maturity of the company and primary audience & execution priorities should...
742 Views
Product Marketing House Product Marketing Strategy Consultant | Formerly Alyce, NextRoll • 3y
I generally start out with a very simple, standard framework for a battle card. Then, I present it to stakeholders for feedback. Generally, they find some fields in the f...
488 Views
Grow and Scale Co-founder and CEO | Formerly Circuit Stream • 3y
This would definitely depend on the maturity of the company itself, for example, a pre-seed company would have different needs than Series B or series D. The best thing ...
435 Views
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