Aleksandra Mitroshkina

Director, Product and Solutions Marketing, Percona

About

Aleksandra Mitroshkina is an experienced Product Marketing leader with expertise in strategic product marketing, sales enablement, and innovative process management. Working in Product Marketing since 2018, she has built a track record with market......more

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What are some ways to measure whether Sales is properly enabled?

Aleksandra Mitroshkina

Percona Director, Product and Solutions Marketing • March 22

To second Morgan (Molnar) Lehmann, I find Sales Confidence/Enablement surveys essential for measuring whether Sales are properly enabled and where the gaps are in the sales process that you can close with enablement. While running a survey may seem easy, it requires several crucial activities be......Read More

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Where would you start if Sales Enablement was new for a company?

Aleksandra Mitroshkina

Percona Director, Product and Solutions Marketing • March 22

I'd start with an initial Sales Confidence survey to see how confident your current team is with selling whatever you are selling. The survey will provide you with the necessary insights to draft your first Sales Enablement strategy. Ultimately, the Sales Confidence Survey is an outlet for the Sa......Read More