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Aleksandra Mitroshkina

Aleksandra Mitroshkina

Director, Product and Solutions Marketing at Percona

Aleksandra Mitroshkina is an experienced Product Marketing leader with expertise in strategic product marketing, sales enablement, and innovative process management. Working in Product Marketing since 2018, she has built a track record with market-disrupting companies in Open Source (Linux and Databases), Ad Tech, and Health IT.

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Aleksandra Mitroshkina

Percona Director, Product and Solutions Marketing | Formerly CloudLinux, AlmaLinux, Japan Tobacco International • 2y

I'd start with an initial Sales Confidence survey to see how confident your current team is with selling whatever you are selling. The survey will provide you with the necessary insights to draft your first Sales Enablement strategy. Ultimately, the Sales Confidence Survey is an outlet for the Sales team to share their struggles and challenges with you, and for you - to act on these insights strategically. When I joined my current company a few years ago, sales enablement was something referred ...Read More

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Aleksandra Mitroshkina

Percona Director, Product and Solutions Marketing | Formerly CloudLinux, AlmaLinux, Japan Tobacco International • 2y

To second Morgan (Molnar) Lehmann, I find Sales Confidence/Enablement surveys essential for measuring whether Sales are properly enabled and where the gaps are in the sales process that you can close with enablement. While running a survey may seem easy, it requires several crucial activities beyond downloading a template. These include collecting responses, creating insights, presenting them to stakeholders, devising an action plan based on findings, and implementing it. Here is my take on the ...Read More

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