Where would you start if Sales Enablement was new for a company?

Ah, this sounds like a fun prioritization exercise! If sales enablement was just kicking off, I'm assuming that generally marketing and PMM functions are relatively new a...

Full disclosure, I've never 'started' sales enablement in a company so I'm just going to tackle this from my point of view but it's not based on real world experience! I ...

A lot I could go into here, but I'd oversimplify the steps into a few areas: Sales strategy and sales model: Start with understanding how this works at your company. H...

I will assume this question is meant for a growing startup who has just started hiring a more formal enablement team. Sales enablement at its core is meant to ensure the ...

There are three key elements you need to consider: Your story and the constituent “story-lets” Your internal audience - sales being the most important, but you need to a...

To be hiring sales enablement at all, the sales team is likely a size where scaled processes & training is needed. There are likely marketing resources in charge of t...

I would map out the customer journey and identify stages where either there are leakage in leads, or the conversion process is not as efficient as it can be. To do this, ...

The first thing I would do is take the time to deeply understand what the biggest gaps are for the sales team, and what their immediate needs are. Enablement is such a br...

I'd start with an initial Sales Confidence survey to see how confident your current team is with selling whatever you are selling. The survey will provide you with the ne...

In my mind, there are two aspects of Sales Enablement: training and arming. So, the first question is which of these is more needed: Do you have naturally great salespeop...