Where would you start if Sales Enablement was new for a company?

Ah, this sounds like a fun prioritization exercise! If sales enablement was just kicking off, I'm assuming that generally marketing and PMM functions are relatively new as well. There's probably a lot

There are three key elements you need to consider: Your story and the constituent “story-lets” Your internal audience - sales being the most important, but you need to address the needs of other cust

A lot I could go into here, but I'd oversimplify the steps into a few areas:  Sales strategy and sales model: Start with understanding how this works at your company. How is sales structured - e.g.,

In my mind, there are two aspects of Sales Enablement: training and arming. So, the first question is which of these is more needed: Do you have naturally great salespeople that need some additional r

I would encorage you to check out the Sales Enablement Society. There is a wealth of information and good discussion threads on everything sales enablment. Note that they are very cautious on vendors