Ah, this sounds like a fun prioritization exercise! If sales enablement was just
kicking off, I'm assuming that generally marketing and PMM functions are
relatively new as well. There's probably a lot
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Vice President Product Marketing at Medallia • July 21
There are three key elements you need to consider: Your story and the
constituent “story-lets” Your internal audience - sales being the most
important, but you need to address the needs of other cust
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Head of Marketing at Pinwheel • February 10
A lot I could go into here, but I'd oversimplify the steps into a few areas:
Sales strategy and sales model: Start with understanding how this works at your
company. How is sales structured - e.g.,
Head Of Product Marketing at 3Gtms • March 3
In my mind, there are two aspects of Sales Enablement: training and arming. So,
the first question is which of these is more needed: Do you have naturally great
salespeople that need some additional r
Director of Product Marketing at Right Networks • August 8
I would encorage you to check out the Sales Enablement Society. There is a
wealth of information and good discussion threads on everything sales enablment.
Note that they are very cautious on vendors