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Matt Hodges
Head of Marketing, Confluence at Atlassian October 31
We’ve developed a few of our own frameworks over the years based on jobs-to-be-done. It’s an approach that runs counterintuitive to classic, persona-based marketing, and does so purposefully. Focusing
Diana Smith
Director of Brand and Product Marketing, at Twilio July 16
We think of messaging in three tiers and have different frameworks for each. Product marketing usually collaborates with PR and brand for Level 0 and Level 1, while we own Level 2. Level 0 Messaging:
Judy Abad
Global Director, Business Strategy and Comms at TripActions September 19
Hmmm … this depends on what you’re launching. The most important things to understand when you’re creating any messaging is who your audience is, what is the benefit to them, and how you'll reach them
Scott Schwarzhoff
Operating Partner at Unusual Ventures February 6
A couple to try out. Here’s a combined messaging source doc that I use every time I start working with one of our portfolio companies. Inherited from Citrix days and then adapted over time. Hope it
Anna Wiggins
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine March 23
There are a lot of messaging frameworks out there. If you are on the hunt for templates, check out the Product Marketing Alliance or April Dunford's website (Obviously Awesome is a must-read of Produc
Natalie Louie
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, ResponsysApril 13
MESSAGING FRAMEWORK Andy Raskin broke down our Zuora messaging framework perfectly: The Greatest Sales Deck I’ve Ever Seen This messaging framework we use has 5 elements:  Name a Big, Relevant Change
Derek Frome
Vice President Marketing at Ouster July 18
For sales messaging, I haven’t encountered anything better than “Command of the Message” which you can google.
Lawson Abinanti
Co-Founder at Messages That Matter February 14
The positioning framework I use was developed by my partner and co-founder when he was at Microsoft in the mid-80s. After he became a consultant I engaged him extensively over a two-year period during
Alison Murdock
Founder & Chief Marketer at TRUSTED CMO January 28
With messaging, simpler is better. Messaging should be crisp and devoid of jargon. There are three resources I use, and the resource would depend on the project, e.g. company messaging vs. product mes
Nandini Jammi
Senior B2B Copywriter at Freelance March 18
I usually have one or several resources of the following resources open when I'm developing a new messaging strategy. 1. Doug Kessler's "Irresistable Content for Immovable Prospects " [Slideshare] 2.