Blackbaud Vice President of Product & Vertical Marketing and Intelligence • 5y
Competitive intelligence and the buyer's journey. Spend time understanding how your market perceives your competitors' offerings in relation to your own. Talk to buyers who went your way as well as those who selected a competitor. You will establish enormous credibility with Sales and Products and your primary job - to understand and communicate the unique, differentiated value proposition of your product - becomes exponentially easier.
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