Andrew Hahn

Getting everyone on board after you're done is a lot harder if they haven't been involved from the start. Give the GTM plan an iterative process treatment. Start with a rough draft and shop it around. Get people to buy in on it. Ask for feedback and ask questions so they feel involved. Make suggested changes if it makes sense—and if it doesn't, work to reach a consensus. Once you've gone through a couple of rounds with the primary stakeholders, the GTM plan should be fairly polished. Everyone will believe they had a hand in it and it's easier to work out minor kinks before implementation.