Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?

Here are a few considerations and actions you can take to build support across the team: Tie your launch goals to the greater Marketing team goals. It’s important to con...

Get buy in EARLY, and share "excitement" around WHY the strategy was decided on and the potential value/opportunity it brings for the company and that specific marketing ...

I know this isn't tactical, but I would make sure to include them in the product launch kick off meeting (which happens ever before you have your entire plan built) becau...

This question is a great one. First, you don't build the GTM strategy in a vacuum. It's not an exercise of a product marketer where she goes into a dark room for ten days...

I typically back up departmental asks with customer sentiment (qual) and data (quant). This makes it easier to rally team members around our why and cultivate influence t...

Usually lack of alignment is due to lack of information. To drive forward a GTM strategy a lot of pre-work needs to occur so that when you are ready to broadly share your...

I want to answer this one because I think it’s important to take note of the framing :) The marketing team shouldn’t have to be “convinced” after you’ve already created a...

You need to get buy-in to the GTM strategy before you build it that includes: involving the team in the strategy development process, as this can increase their ownersh...

I've found in my career that when I create the strategy on my own, it's much harder to convince everyone else to buy into it. However, suppose I include those other marke...

Getting everyone on board after you're done is a lot harder if they haven't been involved from the start. Give the GTM plan an iterative process treatment. Start with a r...