Angela Shori

Head of Marketing, eQ8

Content

For a lean startup with limited resources (1-2 marketers), but healthy budgets. How would you approach demand gen strategy and effectively develop campaigns that move the needle? What are the big questions to ask yourself?

Angela Shori

eQ8 Head of Marketing | Formerly Vyopta • 2y

When resources are tight, every decision has to be the optimized and prioritization goes to those activities most likely to get your prospective buyer to find you. Unders...

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In your experience, who are the most critical internal partners during the course of creating an Account Based Marketing strategy?

Angela Shori

eQ8 Head of Marketing | Formerly Vyopta • 2y

Account Based Marketing strategy is a joint endeavor between sales and marketing leadership. In order to be successful, you should ensure:Strong alignment between sales a...

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Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?

Angela Shori

eQ8 Head of Marketing | Formerly Vyopta • 2y

“A camel is a horse that was designed by committee.” - Sir Alec IssigonisMarketoonist Tom Fishburne has a fantastic cartoon on this as well.When determining stakeholder i...

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