For a lean startup with limited resources (1-2 marketers), but healthy budgets. How would you approach demand gen strategy and effectively develop campaigns that move the needle? What are the big questions to ask yourself?

Question

Sheena Sharma · Accepted Answer

I'd think about how you can leverage agency and contractor resources to get more out of your small team. Then I'd also look at the maturity of the marketing program: Do...

Nicolette Konkol · Answer

The best questions you can ask yourself as a marketer are always:  who is my target audience? what do they care about? where do they spend time? Make sure you have a de...

Mike Braund · Answer

There are a few things that come to mind for me me when you're in early stagesDefining your target audience (ICP and personas) and understanding the size of that audience...

Erika Barbosa · Answer

I’m going to approach this question from a product-led growth (PLG) perspective. My recommendation would be different based on the go-to-market motion hence the PLG lens....

Angela Shori · Answer

When resources are tight, every decision has to be the optimized and prioritization goes to those activities most likely to get your prospective buyer to find you. Unders...