Ankur Gupta

I have worked with almost 5 companies in my 6+ years of career as a product marketer. I was the one who owned content and is responsible to gather data for case studies, define a template, write and publish them. Further work on to promote it to get leads. One thing that I have seen is that a case study doesn't convey a lot. So, I started converting the data into solution documents which are usually an ebook that conveys the entire story with a set of screenshots. From the solution documents, we received more leads as compared to a single page case study.