Does product marketing or marketing (marcomm) create content in your company (case studies, one-pagers, sales decks, whitepapers, etc.)?

It is different in different companies but you will most likely see the content divison as follows - Product Marketing content: Product focused, long-form, strategic, ...

In my career, I have always seen Product Marketing creating content. Product Management and solution architects are also contributing to this content but majority of the ...

Core content especially early stages of market establishment - Brochure/At-a-glance, blogs, can all comes from product marketing. Though if you do a detailed messaging br...

Product marketing or content marketing teams. Content marketing tends to be more often responsible for high-velocity content such as daily blogs and social media. More st...

I have worked with almost 5 companies in my 6+ years of career as a product marketer. I was the one who owned content and is responsible to gather data for case studies, ...

Yes, we do create case studies, check-lists, customer success stories. As marcomm teams, we talk to our existing & potential customers on a regular basis. Hence, unde...