Ashir Badami

Vice President of Product Marketing, UpKeep

Content

When building a new PMM organization, what are the most important things to focus on when getting started?

Ashir Badami

UpKeep Vice President of Product Marketing • May 18

In my experience, the most important thing to do to support focus is assess organizational alignment and capabilities when you arrive at the decision to build a PMM team. It's not very common for organizations to invest heavily in building whole Product Marketing teams, but when they do, it's to ......Read More