Ashir Badami

In my experience, the most important thing to do to support focus is assess organizational alignment and capabilities when you arrive at the decision to build a PMM team. It's not very common for organizations to invest heavily in building whole Product Marketing teams, but when they do, it's to support growth through more effective market expansion or better profitability. The trick is to understand what the real objective is, which means getting to the heart of the corporate strategy. You need ...Read More