When building a new PMM organization, what are the most important things to focus on when getting started?
6 Answers
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
Two things: Build company narrative: If you are just starting the PMM function in the company, this would be one of the first things to focus on. Most likely the exist...
878 Views
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
IMPACT. So often product marketing teams get snowed under by trying to do all the things. They focus on completeness. They want to have every box checked. But they have n...
1288 Views
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
It definitely depends on the company stage/goals. So I start there - get alignment from exec leadership on what the company North Stars are and begin building a crawl, wa...
348 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Messaging and revenue. But to be clear, here are the specifics: Drive pipeline and top-line revenue growth, inclusive of new logo and cross-sell / up-sell (land & e...
359 Views
Diageo Head of Tequila Portfolio • 2y
To build a new product marketing team or strategy for a company, can be challenging, especially if this is the first time you are taking this journey. Here a some tips th...
2402 Views
UpKeep Vice President of Product Marketing • 4y
In my experience, the most important thing to do to support focus is assess organizational alignment and capabilities when you arrive at the decision to build a PMM team....
474 Views
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