Bill Freedman

Demand Generation and Growth

Bill Freedman is a collaborative demand generation leader with a long track record of providing pipeline coverage⏤not merely "leads"⏤at the beginning of the quarter. He builds outcome-focused campaigns that connect authentically with prospective buyers while also promoting brand advantages. Through regular use of scalable processes, automation technologies, and measurable experiments, he infuses his go-to-market operations with productivity and cost-savings advantages that keep everyone working at full capacity. That's why executives and sales teams trust Bill Freedman as their partner to drive growth and crush revenue targets.

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I'm sure there will be questions about the best KPIs to track, what are some of the worst KPIs to commit to achieving?

Bill Freedman

Demand Generation and Growth • 8mo

Any range of A/B tests that are unlikely to impact customer engagement, trust or revenue growth. This is most obvious with the subject line testing done in batch and blast email campaigns, but there are so many other tests that get run. Color scheme variations. Body paragraph tests. Headline word choice. Don't get me wrong. I believe in A/B testing. the trick is to test something really big. For example, a navigation experiment that seeks to drive significantly more existing customers to a page ...Read More

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Bill Freedman

Content

I'm sure there will be questions about the best KPIs to track, what are some of the *worst* KPIs to commit to achieving?

I'm sure there will be questions about the best KPIs to track, what are some of the worst KPIs to commit to achieving?