Chad Meirose

Product Marketing, in my experiences, has been owning and championing the voice of a target customer within the intersection of Product, Sales, Design, and Marketing teams. This then allows product marketers the ability to target and reach the right customers when taking a product to market. What's really worked for me is using the research and experimentation processes of the role to hone and refine key positioning and copy assets. 

I think that intuition lends itself to a lot of the role. If you can empathize with the users/customers, then you can backwards can think about what would move you along the product adopton journey. However, there are some trainable skills that help with the cross-fucntional influence and management (i.e. project management, conflict resolution, negotiation, etc.).