Chad Meirose

Senior Manager, Product Marketing at Udemy

San Francisco

B2C/B2B Product Marketer with expertise in customer engagement, growth experimentation, user research, and GTM planning/launching. Currently at Lyft working on Lyft Pink subscription membership and rider experience.

Content

What Is Product Marketing?

Chad Meirose

Udemy Senior Manager, Product Marketing • 5y

Product Marketing, in my experiences, has been owning and championing the voice of a target customer within the intersection of Product, Sales, Design, and Marketing teams. This then allows product marketers the ability to target and reach the right customers when taking a product to market. What's really worked for me is using the research and experimentation processes of the role to hone and refine key positioning and copy assets.

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A bit of intuition based on experience - vs “hard”, trainable skill - is part of ANY job really. But do you think product marketers need to rely on it a bit (or much) more than other roles in a software company?

Chad Meirose

Udemy Senior Manager, Product Marketing • 5y

I think that intuition lends itself to a lot of the role. If you can empathize with the users/customers, then you can backwards can think about what would move you along the product adopton journey. However, there are some trainable skills that help with the cross-fucntional influence and management (i.e. project management, conflict resolution, negotiation, etc.).

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