Sharebird
Sign Up / Sign In

What Is Product Marketing?

How do you define it?

Answer
4 Answers
Product Marketing KPI's Building a Product Marketing Team Establishing Product Marketing
  1. Jenna Crane
    Jenna Crane

    Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y

    I explain it across 4 core responsibilities:  Experts on our customers, products, and markets We find the right insights and turn them into strategy, and make the insights easily consumable for the rest of the org Marketing owners for product We partner with product teams to make our products successful — driving awareness, acquisition, adoption and expansion for our product lines Integrators We sit at the intersection of most teams, working with each of them to break down silos and get to bette ...Read More

    2,793 Views
  2. Priya Gill
    Priya Gill

    Iterable Chief Marketing Officer • 3y

    Simply, we combine market, customer, and competitive insights with product innovation to deliver a unified narrative and winning GTM strategy for the company. This means focusing on four core areas: Product: Drive market success of the product and solutions portfolio by ensuring strong product-market fit, compelling messaging, differentiated positioning, and strategic pricing & packaging Demand: Drive demand by supporting strategic marketing plans that cement industry authority, build brand ...Read More

    2,353 Views
  3. Meredith Davis Shields
    Meredith Davis Shields

    Experian Head of PMM • 3y

    Obesessing about what our Customers need from our Product (v. what our Company wants to sell to our Customers). Making sure that the products (and experiences) we deliver are actually solving real problems in their lives and that we are merchandising them in a way that is simple, clear and compelling. Celebrating the moments when our products work better together to drive even bigger outcomes for our Members.

    3,396 Views
  4. Chad Meirose
    Chad Meirose

    Udemy Senior Manager, Product Marketing • 5y

    Product Marketing, in my experiences, has been owning and championing the voice of a target customer within the intersection of Product, Sales, Design, and Marketing teams. This then allows product marketers the ability to target and reach the right customers when taking a product to market. What's really worked for me is using the research and experimentation processes of the role to hone and refine key positioning and copy assets. 

    1,112 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Marina Ben-Zvi

Atlassian Product Marketing Leader, Marina Ben-Zvi on Product Marketing KPI's

November 12 @ 10:00AM PT

Register
Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Sarah Khogyani Wolf

Anthropic Startup Marketing Lead, Sarah Khogyani Wolf on Stakeholder Management

April 30 @ 9:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors