Chanel Chambers

I've been hiring entry-level (and higher) PMMs for 8 years, and beyond the typical things that are in the job description, here are the differentiators that separate the great candidates from the so-so candidates: Comfort with ambiguity: The problems we deal with in product marketing are inherently ambiguous. There's no "right" answer, but there are answers that are "better" than others. If you're looking for a role that has step-by-step instructions or a checklist, PMM is not your job. Have a p ...Read More

There are definitely some transferable skills between a CPG Brand manager and a product marketing manager: Customer research/insights/market research Foundational marketing skills (market segmentation, targeting, positioning) Cross-functional collaboration, influence without authority, communication, etc. However, the applicability of these skills to a product marketing manager role depends heavily on the type of company you are targeting. Product Marketing Manager roles are prevalent in tech co ...Read More

When I'm taking over a PMM team, my first priority is to understand the individual people on the team, what drives them, what they are good at, and what they think is going well with the business and what is not. I meet with each member of the team and ask some variation on the following: What's going well? What's not? How do you define your role, and what does a typical day look like? How can I support you as your manager? What do you need from me to be successful? Where would you like to take ...Read More