Chanel Chambers

Product Marketing Executive, Stealth

About

Chanel Chambers is an experienced product marketer with a track record of driving revenue growth through effective positioning, messaging, and sales enablement strategies. She has held several marketing leadership roles, including Executive Vice P......more

Content

What are the best paths into PMM for early in career folks? What do you look for when you're hiring?

Chanel Chambers

Stealth Product Marketing Executive • January 19

I've been hiring entry-level (and higher) PMMs for 8 years, and beyond the typical things that are in the job description, here are the differentiators that separate the great candidates from the so-so candidates: * Comfort with ambiguity: The problems we deal with in product marketing are i......Read More

367 Views

How realistic is it to get into PMM role from a Brand / Product Manager role? (previous experience in a Consumer Goods company)

Chanel Chambers

Stealth Product Marketing Executive • January 19

There are definitely some transferable skills between a CPG Brand manager and a product marketing manager: * Customer research/insights/market research * Foundational marketing skills (market segmentation, targeting, positioning) * Cross-functional collaboration, influence without authority, ......Read More

322 Views

What is the first item on your agenda during your very first meeting with your new PMM team?

Chanel Chambers

Stealth Product Marketing Executive • January 19

When I'm taking over a PMM team, my first priority is to understand the individual people on the team, what drives them, what they are good at, and what they think is going well with the business and what is not. I meet with each member of the team and ask some variation on the following: * Wha......Read More