How realistic is it to get into PMM role from a Brand / Product Manager role? (previous experience in a Consumer Goods company)

My guess is that the skillset is there and it's the industry experience that is lacking. I worked on Product Launches, Pricing, Packaging, Positioning, Analytics, Strategy, User Reasearch, Stakeholder Management etc yet never getting any invites to the interviews. Any tips what to work on?

Answer

2 Answers

Product Marketing Career Path

Holly Xiao

HeyGen Head of B2B Marketing • 3y

I think it’s very realistic! As a Brand expert, you know how to tell stories through brand attributes. As for product management, it's more related to product marketing. So you probably work with PMMs a lot and are familiar with the operating rhythms. Based on what you shared, you already have a good amount (and diverse) of product marketing experience. If you’re not getting interview invites, one reason could be that it’s not clear that you have all the PMM experience that you’ve listed. I’d go ...Read More

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Chanel Chambers

Stealth Product Marketing Executive | Formerly Microsoft, Tanium, Citrix • 3y

There are definitely some transferable skills between a CPG Brand manager and a product marketing manager: Customer research/insights/market research Foundational marketing skills (market segmentation, targeting, positioning) Cross-functional collaboration, influence without authority, communication, etc. However, the applicability of these skills to a product marketing manager role depends heavily on the type of company you are targeting. Product Marketing Manager roles are prevalent in tech co ...Read More

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