How realistic is it to get into PMM role from a Brand / Product Manager role? (previous experience in a Consumer Goods company)
My guess is that the skillset is there and it's the industry experience that is lacking. I worked on Product Launches, Pricing, Packaging, Positioning, Analytics, Strategy, User Reasearch, Stakeholder Management etc yet never getting any invites to the interviews. Any tips what to work on?
2 Answers
HeyGen Head of B2B Marketing • 3y
I think it’s very realistic! As a Brand expert, you know how to tell stories through brand attributes. As for product management, it's more related to product marketing. ...
1211 Views
Stealth Product Marketing Executive | Formerly Microsoft, Tanium, Citrix • 3y
There are definitely some transferable skills between a CPG Brand manager and a product marketing manager: Customer research/insights/market research Foundational market...
446 Views
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