Charles McMurray

Founder and Freelancer at Northwoods.guru

Naperville, IL

With over 25 years of experience spanning enterprise sales, product marketing, and technical strategy, I specialize in crafting compelling messaging for emerging industries, complex platforms, and AI-driven innovations. My recent focus has been on building transformative go-to-market narratives, leveraging data-driven insights to drive product adoption, and pioneering messaging frameworks that connect technical depth with business impact. At Workiva, I spearheaded the development of the CTRA messaging methodology, aligning platform storytelling with global expansion efforts. I thrive in fast-moving environments, where I blend strategic thinking with creative execution to simplify complex ideas, build brand resonance, and empower sales teams with high-converting narratives. Always at the intersection of innovation and communication, I’m passionate about connecting the dots between technology, market shifts, and customer needs to drive growth.

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Do you have a repeatable process you use to develop product messaging?

Charles McMurray

Wi-Tronix Founder and Freelancer | Formerly Wi-Tronix • 2y

I'll take a stab at this. Here is an 8-step general outline of a process that can be used to develop repeatable product messaging: (adapt to your style) 1. Identify your target audience: Understand who your product is meant for and what their needs and pain points are. Developing messaging that resonates with your audience requires deeply understanding of their demographics, goals, and challenges. 2. Define your value proposition: Identify your product's unique value and how it better solves you ...Read More

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