Charles McMurray

Product Marketing Manager, Workiva

Content

Do you have a repeatable process you use to develop product messaging?

Charles McMurray

Wi-Tronix Product Marketing Manager • August 22

I'll take a stab at this. Here is an 8-step general outline of a process that can be used to develop repeatable product messaging: (adapt to your style) 1. Identify your target audience: Understand who your product is meant for and what their needs and pain points are. Developing messaging tha......Read More