Do you have a repeatable process you use to develop product messaging?
4 Answers
Twilio Senior Director, Product Marketing • 3y
A deep understanding of the product, target audience, job to be done, and the technical solution is essential for our team to be good PMMs. For any product, even those th...
22966 Views
Circana Chief Strategy Officer | Formerly Microsoft, SAP, McKinsey • 4y
We do - however, important to bake in some flexibility/adaptibility as each product/capability/solution tends to have it's own nuances/objectives. Having said that, gener...
1242 Views
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ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
Messaging should never be formulaic, but you can still use a repeatable process to create it. Before diving into messaging, it's worth highlighting where it sits in the b...
390 Views
Cisco GTM Leader , Cloud and XaaS Solutions | Formerly Commvault, Cisco, Dell • 2y
I love all the answers provided and will love to add a layer. To formulate a repeatable product messaging process, I have used and fostered the Key Messaging Document (KM...
326 Views
Wi-Tronix Founder and Freelancer | Formerly Wi-Tronix • 2y
I'll take a stab at this. Here is an 8-step general outline of a process that can be used to develop repeatable product messaging: (adapt to your style)1. Identify your t...
305 Views
Related Questions
How often do you measure effectiveness and revisit messaging? How often do you re-iterate on messaging and why do you do it at this interval?Do you have a go-to framework for building messaging for new products?Does your method for developing product messaging differ from creating campaign narratives or website messaging?How do you ensure your sales team is versed enough in using the right messaging with the right customers?How do I craft messaging for product laggards - those in our target audience who hesitate or resist to adopt technology?