Dave Wilt

Head of Product Marketing, Affinity

About

I've been working in B2B tech for, um, decades and in Product Marketing for, well, fewer decades. Like you, I am here learning about PMM because it keeps evolving and is never the exact same challenge from company to company. I've been a part of w......more

Content

Product of course wants a new product out in market ASAP. Do you have any tips on how you can negotiate with them to prioritize a solid launch which may mean a couple extra weeks of planning? What's a solid timeline in your opinion?

Dave Wilt

Affinity Head of Product Marketing • March 31

I agree with Jodi's criteria here, and from her blog I particularly agree with messaging being validated (clear, compelling, credible and competitive.) Other potential go/no-go criteria could include whether CS and Support are ready to answer questions, SalesOps/RevOps is ready to process an orde......Read More