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I agree with Jodi's criteria here, and from her blog I particularly agree with messaging being validated (clear, compelling, credible and competitive.) Other potential g...
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Credentials & Highlights
Head of Product Marketing at Affinity
Formerly Apptio, Ariba, Puppet
Studied at Stanford, University of Arizona
Lives In Kirkland
Hobbies include Drums, home automation, architecture, word games
Knows About Product Launches, Launch Messaging, Launch Metrics, Launch Strategy
Speaks French