Product of course wants a new product out in market ASAP. Do you have any tips on how you can negotiate with them to prioritize a solid launch which may mean a couple extra weeks of planning? What's a solid timeline in your opinion?
Vanta VP of Product and Corporate Marketing • 3y
Of course! And for the record (and in case my product team is reading this ::waves::) that is a very healthy and constructive tension. Coordinating launches is all about...
913 Views
Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y
Lauching too soon is a major red flag internally and to the market and it is often why 50% of product launches that fail to meet business targets (McKinsey). When you are...
389 Views
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Confluent, Twilio, ActiveCampaign
I agree with Jodi's criteria here, and from her blog I particularly agree with messaging being validated (clear, compelling, credible and competitive.) Other potential g...
410 Views
Product Marketing Consultant | Formerly Salesforce • 4y
Launching too soon is a major red flag--I wrote all about it in a recent post ! What distinguishes a "meh" product launch from a great product launch? 1 - Showing the pr...
3829 Views
Related Questions
How do you know when a product is launch ready?How to educate the company of the importance of a structured product launch?How do you build a scalable launch process?
What are the failure modes or signs of an unscalable launch process?
How do you determine when (or if ever) a product launch should be delayed to match the product marketing launch schedule? What are the key challenges you always struggle with as part of a product launch?How do you think about product launches for big strategic bets, when the product isn't "there" yet?How early is too early to get involved in a product launch?