David Marcucci

Absolutely! How you test your product vision with users is really the question. I don't think I'd ever just put a product vision statement in front of users for feedback. Instead, use your product vision to formulate an imaginary future and build a story around that. Share this story with your users, allowing them to imagine a life where your product vision has come true and build in their minds the journey they took to get there. Ask them how they feel about that future, how their life would be different, and what would they be able to accomplish in that world. They will likely provide amazing and insightful feedback, even if it's not all positive. The key is, your product vision is your guiding light, your foundation, and if you get it wrong everything you do will be wrong too so testing product vision with users (and others) is critical.