Is a product vision statement worth user testing?
6 Answers
Freshworks Vice President of Products | Formerly Salesforce, Deloitte • 4y
Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test...
1657 Views
Atlassian Senior Product Manager, Enterprise Agility • 3y
Product visions should always be customer-focused. I'm not sure that you need to actually show your vision statement to users to get their feedback, but your vision shoul...
1328 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 1y
So my answer to this question is absolutely. However, you really do need to be aware of a few caveats. First off, remember that users are very good at seeing small proble...
358 Views
Cortex VP of Product | Formerly Splunk, Deloitte • 2y
Once again, there is a difference between the internal product vision and the external corporate/brand vision and mission.For corporate visions used externally - website,...
456 Views
Oracle Director of Product Management • 2y
I wouldn't think so. Your vision isn't something that's measurable or track-able in the near time, and hence user testing is hard. Its more likely to want to validate the...
381 Views
Blackbaud Product Management Director • 3y
Absolutely! How you test your product vision with users is really the question. I don't think I'd ever just put a product vision statement in front of users for feedback....
304 Views
Related Questions
When creating your product vision statement, what do you research?Can you give an example of a bad product vision statement? What would you do to improve it?What differentiates a product vision statement from a positioning statement?What is your end-to-end process for creating a product vision statement?What questions do you ask yourself when building a product vision?How does the importance of a product vision change from 0-1 products to a growing product to a very mature product?