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Is a product vision statement worth user testing?

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6 Answers
Product Vision
  1. Sriram Iyer
    Sriram Iyer

    Freshworks Vice President of Products | Formerly Salesforce, Deloitte • 4y

    Yes. At some point, you want to have a set of key workflows and key personas nailed as a part of the vision canvas. And using low code or UX mocks etc. - you want to test the validity of the hypothesis to the next granular level. Always be testing, always be validating, always be pivoting and making small tweaks to your plan based on the feedback and data you receive.

    1,665 Views
  2. Samantha Ugulava
    Samantha Ugulava

    Atlassian Senior Product Manager, Enterprise Agility • 3y

    Product visions should always be customer-focused. I'm not sure that you need to actually show your vision statement to users to get their feedback, but your vision should be informed by the user problems and product goals that your team hopes to solve over the next few years. In order to do that, you need to know your users intimately, and that often requires customer research and reviewing product data. 

    1,334 Views
  3. Mike Flouton
    Mike Flouton

    Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 1y

    So my answer to this question is absolutely. However, you really do need to be aware of a few caveats. First off, remember that users are very good at seeing small problems. They're good at recognizing difficult pain, but oftentimes they miss the bigger picture. So feedback is always important. You should always bounce things off customers, but don't be afraid to take what they say with a grain of salt and focus on testing their reaction to the problem and not the actual solution you're building ...Read More

    363 Views
  4. Kara Gillis
    Kara Gillis

    Cortex VP of Product | Formerly Splunk, Deloitte • 2y

    Once again, there is a difference between the internal product vision and the external corporate/brand vision and mission. For corporate visions used externally - website, digital and branded assets, conferences, etc. - it is very important to test messaging with users. For this, I recommend marketing message testing using qualitative or quantitative methods. An example of qualitative message testing would be a focus group or 1:1 interviews with end users, while an example of quantitative messag ...Read More

    457 Views
  5. Devika Nair
    Devika Nair

    Oracle Director of Product Management • 2y

    I wouldn't think so. Your vision isn't something that's measurable or track-able in the near time, and hence user testing is hard. Its more likely to want to validate the market feasibility for your vision statement.

    385 Views
  6. David Marcucci
    David Marcucci

    Blackbaud Product Management Director • 3y

    Absolutely! How you test your product vision with users is really the question. I don't think I'd ever just put a product vision statement in front of users for feedback. Instead, use your product vision to formulate an imaginary future and build a story around that. Share this story with your users, allowing them to imagine a life where your product vision has come true and build in their minds the journey they took to get there. Ask them how they feel about that future, how their life would be ...Read More

    304 Views

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