Quantive Product Marketing Manager • 6y
On top of everything that @Krithika Muthukumar , @Dan Laufer and @Lauren Culbertson have already mentioned, one actionable and practical approach would be to introduce a Marketing Requirement Document (MRD) to the product development planning process. Traditionally, a MRD should be the initial document created when proposing a new feature or product innovation, which is either based on user feedback, business needs or market analysis and data. The MRD is basically stating your idea, hypothesis, ...Read More
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