Dobrin Grancharov

On top of everything that @Krithika Muthukumar , @Dan Laufer and @Lauren Culbertson have already mentioned, one actionable and practical approach would be to introduce a Marketing Requirement Document (MRD) to the product development planning process. Traditionally, a MRD should be the initial document created when proposing a new feature or product innovation, which is either based on user feedback, business needs or market analysis and data. The MRD is basically stating your idea, hypothesis, plan of action and measurement/KPIs to evaluate success. I have personally found them really helpful in striking "the deal" with product management throughout my career. If you are not familiar with the concept of a MRD, 280 group have a great piece on them.